Farm-PEP Challenge Statement

Submitted by daniel.kindred… on Thu, 06/03/2021 - 10:20

COVID-19 has changed knowledge exchange with a significant increase in the adoption of digital tools. While online delivery offers scale and convenience, farmers and KE practitioners can be overwhelmed by content volume, fail to translate information into useful knowledge, and suffer from online fatigue. They would like to be able to...

  • Ensure information is authentic and reliable
  • Filter out the noise and find what they want easily
  • Choose from a variety of delivery and learning approaches
  • Collaborate and interact effectively
  • Engage at a level that recognises their digital skills and abilities
  • Receive coaching and guidance for effective online delivery
  • Work synergistically with face-to-face delivery

...so that robust information can be translated into practice change at scale, to enable the UK agriculture sector to realise increased productivity and profitability in a sustainable way