Market & industry research for farming, food and land-based industries

As one of the few UK agencies specializing in agriculture and associated industries, Agrifocus offers a depth of understanding of these markets.  With over 25 years’ experience  across the range of industry sectors, we are one of the main suppliers of market research & intelligence to farming, food & other land related industries.  See below for more detailed information on how we support clients in agribusiness, farming & food supply:

  • Agribusiness

We supply research services to agribusiness & regularly conduct research amongst the full range of farming operations, plus vets, agricultural merchants, agronomists and feed nutritionists. Understanding the thought processes of key influencers, anticipating market trends and maintaining an understanding of customers’ or suppliers’ behaviour is critical to informed decision making.  Agrifocus delivers effective market research leading to confident, evidence based business decisions.  Typical areas of research include:

Typical research projects

Examples of market sectors covered

Examples of research targets

  • New product development studies
  • Distribution and supply chain research
  • Customer behaviour and attitude research
  • Company and product awareness studies
  • National & international market/industry analyses
  • Policy development research
  • Stakeholder research

 

  • Agricultural machinery & equipment
  • Precision farming technology
  • Farm assurance and welfare
  • Animal health management
  • Agronomy & plant protection
  • Animal feed, ingredients & additives
  • Organic markets
  • IT systems
  • Credit and finance
  • Agricultural accessories
  • Fertilizers
  • Renewable energy
  • Communications technology
  • Forestry & woodland
  • Farmer & landowner insurance
  • Aquaculture
  • Arable farmers
  • Livestock & dairy farmers
  • Pig & poultry farmers
  • Vets
  • Farm consultants & contractors
  • Key agribusiness influencers
  • Feed nutritionists
  • Agronomists
  • Agricultural merchants & farmer coops
  • Estate owners, smallholders & other landowners
  • Companion animal owners
  • Equine sector

 

 

Examples of completed projects

An investigation of the market for precision farming technology in the international broiler industry

Analysis of the market for plastic crop packaging products in UK agriculture

Farmer research investigating potential uptake of incoming post-Brexit, environmental payments

Industry analysis and forecast of the UK livestock feed industry

Multi-country market research for a novel biological fertilizer unit

Analysis of the UK market for ATVs

Research of sourcing practices in the international market for poultry & pig feed ingredients

Industry research supporting the development of a new smart research facility at Leeds University

 

  • Farmers & producers

We supply market research services to businesses and organisations across all farming sectors, ranging from medium sized farm enterprises through to national farm management organisations. Working closely with clients, Agrifocus tailors each project to individual clients’ needs. The market intelligence delivered ensures confident business decision making.  Typical areas of research include:

 

Typical research projects

Examples of market sectors covered

  • Farm diversification opportunities
  • Food supply chain research
  • Trade relationship research
  • Artisan/micro food market opportunities
  • Value added food processing research
  • Non food crop market research
  • Opportunities in developing natural capital
  • Renewable energy markets
  • Forestry and woodland market research
  • Agrotourism & letting market research
  • Amenity & leisure market research

 

  • Beef & sheep
  • Dairy
  • Arable crops
  • Pigs
  • Poultry & eggs
  • Horticulture & fruit
  • Biomass
  • Renewables
  • Natural capital
  • Forestry & woodland
  • Agrotourism & lettings
  • Amenity & leisure enterprises
  • Equine & equestrian

 

Examples of completed projects

An investigation of the role of farmer cooperatives in the UK

A survey of customer attitudes to a local farmers market

Market and branding research for a regional farmer owned dairy

Concept testing a unique farmer-designed sheep showering unit

 

  • Food supply chain

We have a wealth of experience in research of different aspects of the food supply chain, delivering bespoke market intelligence to primary producers, manufacturers, processors and providers of supply chain technology.

 Typical areas of research include:

Typical research projects

Examples of market sectors covered

  • Food supply chain research
  • Farmgate direct selling research
  • Artisan food market opportunities​​​​​​​
  • Farm assurance scheme research
  • Supplier sourcing research
  • Precision farming technology and the food supply chain

 

 

  • Direct milk & dairy produce sales research
  • Supply chain technology research
  • Arable crop sourcing and direct selling opportunities
  • Auction marts and abattoirs research
  • Pigs & pigmeat market research
  • Poultry & eggs market research
  • Horticulture & fruit market research
  • Aquaculture research

 

 

Examples of completed projects

Research into quality assurance technology use in the meat and seafood sectors

A survey of customer attitudes to a local farmers market

Market and branding research for a regional farmer owned dairy

Research into the role of livestock auction marts in the supply of UK domestic meat to the market

Research into farmer attitudes to farm animal welfare assurance schemes

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