Impact of Covid on Knowledge Exchange
The University of Gloucester’s Countryside & Community Research Institute (CCRI) in the first five months of 2021 led a rapid appraisal of the impact of Covid19 on knowledge exchange in agriculture, using workshops, surveys, and interviews across the industry. The summary report is available here. This work was used to define the challenge statement below.
COVID-19 has changed knowledge exchange with a significant increase in the adoption of digital tools. While online delivery offers scale and convenience, farmers and KE practitioners can be overwhelmed by content volume, fail to translate information into useful knowledge, and suffer from online fatigue. They would like to be able to...
- Ensure information is authentic and reliable
- Filter out the noise and find what they want easily
- Choose from a variety of delivery and learning approaches
- Collaborate and interact effectively
- Engage at a level that recognises their digital skills and abilities
- Receive coaching and guidance for effective online delivery
- Work synergistically with face-to-face delivery
...so that robust information can be translated into practice change at scale, to enable the UK agriculture sector to realise increased productivity and profitability in a sustainable way
Co-designing the FarmPEP knowledge exchange platform
From summer 2021 we have been co-designing the Farm-PEP web platform, aiming to connect people and projects, integrate tools and initiatives, and provide an online community space for knowledge sharing. It will be open to all to share & discuss activities, ideas, and findings, to develop collaborations, coordinate testing on-farm, and distill robust messages.
Please use the 'Co-design' page here to feedback on how we can improve the website moving forward.