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The way for sheep producers to maximise returns is to produce and sell the type of sheep buyers really want and are willing to pay for.

This manual covers the key issues producers face when marketing prime lambs, from identifying target markets to selecting lambs to market.

Download the manual below.

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We deliver transformational projects to drive productivity and boost farming and supply chain businesses. We want the industry to thrive in a rapidly changing world and continue to produce high quality food, maintain our beautiful landscape and leave a legacy for generations to come. 

The livestock industry is an integral part of the agricultural sector, encompassing various aspects of animal husbandry and production. It plays an important role in global food security and supports the livelihoods of millions of people worldwide.

Sheep were one of the first farmed animals, reared for thousands of years for meat and milk.