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How should we ensure the long term growth and development of the PEP platform and community? 

Give us your ideas here

Our aim is for PEP to be free and open to all individual users. However, to make the site run and be useful to users it will need time for management and driving engagement, there will be development costs and we would like to pay Stewards to distil summaries for Topics of interest to the community. It will take a minimum of ~£50k/year to maintain Farm-PEP.

We see 3 business models to support Farm-PEP

  • Organisations pay a modest annual fee for their page, and for any pages with commercial content
  • 'Public Good' support from Defra, AHDB, Charities, Philanthropists, crowd funding, commercial sponsors (eg retailers, banks, etc)
  • In the medium term PEP can become a platform to make digital tools and services (eg data sharing, benchmarking, farm trials tools, carbon calculators) available to users or Groups, under license

There is always scope for further investment and development of PEP through R&D projects. We are in discussions with The Farming Forum, National Library for Agrifood, the agri-tech centres, AHDB, Defra, Innovate UK, KTN, Rothamsted and others about various possible initiatives, including embedding AI and developing What Works centre for agriculture.

What should be our next steps to grow engagement and seek revenues for the PEP community?

Employ a full time manager?  Work with agencies like Hillsgreen and The Ad Plain? Focus efforts on securing large funding to do a proper job of adding relevant content and getting good summaries of Topics?

Or let the site and community grow organically from interested groups and subject areas, supported by the YENs, Farm-PEP FIP project with Crop Nutrition Clubs & Soil Carbon Clubs, Innovative Farmers Field Labs and other farm-centric projects?


If you have ideas or views, let us know below.

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ADAS provides ideas, specialist knowledge and solutions to secure our food and enhance the environment. We understand food production and the challenges and opportunities faced by organisations operating in the natural environment

Innovative Farmers was established in 2012 by the Soil Association with the aim of bringing scientific rigour to on-farm trials co-designed by farmers and researchers. With a focus on sustainability and resilience, groups come together on discrete topics and on-farm trials addressing the topics that matter to them.

Share your views on how we can improve

The initial Farm-PEP project funded under the Innovate UK competition 'UKRI Ideas to address Covid-19'.  ADAS led consortium to assess the impact of Covid-19 on knowledge exchange in agriculture, and to develop the Farm-PEP web solution at The initial Farm-PEP project began in January 2021 and ran to February 2022.

Agri-TechE is a business focused member organisation, supporting the growth of a world-leading network of innovative farmers, producers, scientists, technologists and entrepreneurs who share a vision of increasing the productivity, profitability and sustainability of agriculture.

TFF is the leading Farming discussion site in the UK.

We’re Hiring! Could you or someone you know be the person to develop into the ‘go-to’ place for agri knowledge sharing? See link for details & how to apply